Then, add all those Cold subscribers you selected early to that tag by clicking “Bulk Actions” then “Tag” followed by selecting the Cold Subscribers tag you just created.Ĭreate an Automation to Separate Subscribers So, you're going to create a Tag called “Cold Subscribers” by scrolling down to “+ New Tag” on your right sidebar in ConvertKit.
But if someone is reading your emails but has images disabled in their email account, the fact that they're reading the email won't register. This is very important because often subscribers are labeled as cold, even when they aren't.įor example, a lot of email providers determine that an email was opened when 1px of an image in an email was loaded. To place all of your cold subscribers in a group (to send an email to), without removing them from the lists they're already subscribed to, we're going to use a feature called “Tags.” Navigate to the Subscribers page, click the drop-down where it says “All Subscribers” and select “Cold Subscribers.”Ĭheck the checkbox to select all subscribers, then in the blue bar that pops up, click the “Select all subscribers” link. You can find out more about how easy-to-use ConvertKit is right HERE. If you don't use ConvertKit, I could not recommend it more. Quick note: ConvertKit is my email provider of choice, and what I'll be using for screenshots in this tutorial.
#Clear my email subscriptions how to#
Unfortunately, because of how open rates are calculated, there can be mistakes made when showing someone as a cold subscriber, so I'll show you how to remove cold subscribers, while still giving those subscribers who are actually interested in your email a chance to stay subscribed. Inactive subscribers can also be known as “cold” or “dead.” And those subscribers that are cold haven't opened an email in the last 90 days, and has been subscribed for 30 days. What matters is how engaged your subscribers are, now how many you have. I recently reached 20,000 subscribers, and had NEVER cleaned out my email list.Īnd if you haven't either (even if you just have 1,000 followers) – you NEED to. How To Remove Inactive Subscribers from Your Email ListĮven with engaging content and a killer email newsletter strategy, some subscribers will either never open an email from you, or simply lose interest in what you have to offer over time.
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